Cocktails

The ‘Home-tainment’ trend is linked to the growing at-home consumption, as a replacement of not being able to go to bars during the lockdown. A new way to drink and socialize has moved to our homes, consumers want to take control of the preparation process, reproducing in-house the bar environment and use new gadgets to create beverages at home.

The pandemic crisis has undoubtedly spread and accelerated this movement and the RTD (Ready to Drink) sector has benefitted from it, with lots of new brands hitting the market with the launch of alcoholic alternatives in cans (Hard Seltzers, Canned cocktails and Hard coffee/tea).

The introduction of Skinny Can in the market represents an excellent opportunity and solution to approach brands and conquer new customers. This shape reproduces a real slim can 33cl, with the purpose to serve, in a funny way, RTDs, cocktails, soda, beer or juice.